tag:blogger.com,1999:blog-67144853812498872922024-03-14T00:22:55.764-07:00Promotional Products Kelowna Marketing Falkins Advertising SpecialtiesThe World of Promotional ProductsMarketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.comBlogger28125tag:blogger.com,1999:blog-6714485381249887292.post-3794344769818416752010-11-09T12:55:00.001-08:002010-11-09T12:56:07.477-08:00Advertise? Why Bother!<a href="http://www.falkinsadvertising.com/wordpress/wp-content/uploads/2010/11/Advertise-your-business-here-in-Kelowna.gif" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" class="alignleft size-medium wp-image-314" height="180" src="http://www.falkinsadvertising.com/wordpress/wp-content/uploads/2010/11/Advertise-your-business-here-in-Kelowna-300x225.gif" style="margin: 5px;" title="Advertise your business here in Kelowna" width="240" /></a>People are constantly telling me that they have to cut back as business is slow and the one thing they always cut first is advertising. Cutting back (or eliminating) your advertising budget when business is slow is certainly the easiest thing to do, but it isn’t the right thing to do.<br />
<br />
Advertising is not something you dabble in when things are good it should be a constant that you do throughout all of the ups and downs in the marketplace. Your advertising dollar is not what is left over after you’ve paid your “important” bills; it “is” one of your important bills.<br />
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You have to constantly tell your clients and the people you want to be your clients that you are still here and ready to do business with them. You need to be shouting from the roof tops that you are here.<br />
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I read recently that businesses should be spending between 3% and 5% of their gross sales on advertising. If you are not perhaps you should reexamine your advertising strategy. You can’t afford to stop advertising now.<br />
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Remember, this is part of “Branding” your business and “Promotional Products, help you Brand ‘YOUR’ business”.<br />
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Please feel free to call me to discuss different promotional ideas for your business.<br />
<br />
Falkins Advertising Specialties<br />
“Promotional Products to Brand YOUR Business”<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-91959481832364182182010-08-11T06:50:00.000-07:002010-08-11T06:50:32.671-07:00Promotional Products for the Summer<a href="http://www.falkinsadvertising.com/wordpress/wp-content/uploads/2010/08/Tugboat-Bay-Beach-Summer-2009.jpg" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" class="alignleft size-medium wp-image-252" height="225" src="http://www.falkinsadvertising.com/wordpress/wp-content/uploads/2010/08/Tugboat-Bay-Beach-Summer-2009-300x225.jpg" title="Tugboat-Bay-Beach-Summer-2009" width="300" /></a>Summer in the Okanagan; “The Heat is ON”. The summer conjures up lots of things for me, vacations, camping trips, boating, biking, barbeques, swimming in Okanagan Lake and spending quality time with my “new” Granddaughter. (Her Mom and Dad too). Summer should be all about long days in the sun and short days in the office. Golfing also comes to mind. The last thing we want to think about is work…..unfortunately, the vast majority of has still have to!<br />
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How do we make the most of the summer when it comes to an effective Promotional Product to give away at the next picnic, a trade show or meeting? Remember although the season has changed the game has not. Don’t fight the summer, use the season to your promotional advantage.<br />
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Give Promotional Products your clients and prospects will use. We all want to beat the heat in the Okanagan so why not give logoed lip bam or sun tan lotion or screen, fans or the all around baseball cap is always popular. By giving your clients an item that protects them from the sun or keeps them cool on a hot day is remembered while they are out on the water or golf course.<br />
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It doesn’t pay to give away the usual items that we give the rest of the year planners and desk accessories may not work for you at this time of year, save these for late September or October. Try to keep it fun and light, this is the time of year golf balls, golf apparel and almost anything related to golf are welcomed.<br />
Remembering that at this time of year people just want to stay cool and have fun and giving the right Promotional item will help you “Brand” yourself at this time of year and help you stay remembered.<br />
Please feel free to call me to discuss different promotiional ideas for your business.<br />
<br />
Falkins Advertising Specialties<br />
“Promotional Products to Brand YOUR Business”<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com1tag:blogger.com,1999:blog-6714485381249887292.post-36074402164057026152010-03-02T13:37:00.000-08:002010-03-02T13:37:06.904-08:00Wow! Go Canada Go!<a href="http://www.falkinsadvertising.com/wordpress/wp-content/uploads/2010/03/Sydney-Crosby-Promotional-Products-Kelowna.jpg" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Sydney Crosby - Promotional Products Kelowna" class="alignleft size-medium wp-image-161" height="236" src="http://www.falkinsadvertising.com/wordpress/wp-content/uploads/2010/03/Sydney-Crosby-Promotional-Products-Kelowna-300x295.jpg" style="margin: 5px;" title="Sydney Crosby - Promotional Products Kelowna" width="240" /></a>I can’t believe the Olympics are over, I think I’m going through Olympic withdrawal now that I can’t turn to it when I get home. We have lots to be proud of, 14 Gold medals, the all time high for a country in the Winter Olympics, plus Gold in the hockey. Our athletes win or lose really did us proud!<br />
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Back to the business of Promotion! The Olympics showed us just how valuable branding is. Everywhere you looked in Vancouver you saw a sea of red and white, our country looked wonderfully patriotic.<br />
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We can accomplish the same thing in our businesses, perhaps not on the same scale but whenever we are in our place of business, in a trade show, or attend a sales meeting or even go to the mall, if we are showing our corporate logos, we our showing ourselves at our best.<br />
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This doesn’t just apply to clothing. Mugs, pens, fridge magnets, lip balm, desk accessories etc. etc. These all allow us to show off our businesses.<br />
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Now is the time to start thinking about what we will be handing out or wearing to promote our brands this spring and summer, so please call at any time to discuss your Promotional or branding needs.<br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-64749702210394780322010-02-22T05:23:00.001-08:002010-02-22T05:23:45.675-08:00Soles4Souls Canada - 25,000 Shoes 25 DaysI’m proud to announce that Falkins Advertising Specialties will be supporting Roy’s Shoes as they raise 25,000 shoes in 25 days. This is a worthy cause and I recommend all clients and friends to clean out your closets and help Roy’s, changing the world, on pair at a time.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXr5tqLgrx2Em-XJParC2hSUQY3_Vctds5dXxwyQCuAeE3GAUKY9fvOa4A_OLUTWXGVZ4sO6Ua98gExLM0pBdjo3jKDg05MPMPdneI9oJvZhYJinplRxpV8pSanikLq1n34u6kvq3bm2Y/s1600-h/Soles+4+Souls+Kelowna+6.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" ct="true" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXr5tqLgrx2Em-XJParC2hSUQY3_Vctds5dXxwyQCuAeE3GAUKY9fvOa4A_OLUTWXGVZ4sO6Ua98gExLM0pBdjo3jKDg05MPMPdneI9oJvZhYJinplRxpV8pSanikLq1n34u6kvq3bm2Y/s320/Soles+4+Souls+Kelowna+6.jpg" width="320" /></a></div><br />
<b>February 24th to Saturday March 20th</b><br />
<br />
Our goal is to collect 25,000 pairs of shoes in 25 days.<br />
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Local Okanagan social agencies as example; The Food Bank Store, Kelowna Gospel Mission, Now Canada, Kelowna’s Women’s Shelter etc. will all be offered footwear for their clients.<br />
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The remaining shoes will be shipped to the Soles4Souls distribution Center in Nevada where they will be sorted and shipped to where needed. Presently they have committed over 1 million pairs to Haiti.<br />
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<strong><span style="font-size: large;">Drop off locations</span></strong><br />
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All<a href="http://www.capri.ca/"> Capri Insurance </a>Locations: Kamloops, Vernon, Kelowna, Pentiction<br />
<a href="http://roysshoesandrepairs.blogspot.com/">Roy’s Shoes</a> <br />
<a href="http://www.ramadalodgehotelkelowna.com/">Ramada Hotel Kelowna</a><br />
<a href="http://www.bclocalnews.com/okanagan_similkameen/kelownacapitalnews/">Capital News</a><br />
Astral Media -<a href="http://www.kelowna.thesun.net/"> Sun Fm</a> - <a href="http://www.am1150.ca/">1150 Radio</a> - <a href="http://www.silk.fm/">Silk FM</a> <br />
<a href="http://www.bestwesternvernonlodge.com/">Best Western Vernon Lodge</a><br />
<a href="http://www.pentictonlakesideresort.com/">Penticton Lake Side Resort</a> <br />
<a href="http://www.okpizza.ca/">OK Pizza</a><br />
<a href="http://www.wickerland.ca/">Wickerland Patio and Home</a><br />
<a href="http://www.spyvsspy.com/">Spy vs Spy - The Spy Store</a><br />
<br />
A $5.00 donation buys 2 pairs of NEW SANDALS<br />
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<strong>WE NEED YOU TO CLEAN OUT YOUR CLOSETS</strong><br />
Estimates are that every person has 3 or 4 pairs at least in their closet that are not worn any more but still in good shape. We ask that you clean out your closets but convince your friends, neighbors and relatives to do the same. We ask that the shoes have no holes in the soles and in decent shape. All footwear including sandals and boots are accepted and needed.<br />
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It is also the <span style="color: #38761d;"><strong>GREEN</strong></span> thing to do. There are tons of discarded footwear in the landfills that when break down the toxic glue that holds our shoes together can leak into our water supply and atmosphere.<br />
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For more information call Jim Belshaw Roy’s Shoes<br />
1627 Ellis St. Kelowna PBC 250-763-5696 cell 250-870-1191<br />
<br />
Jim Belshaw<br />
Roy’s Shoes Boots and Repair<br />
1627 Ellis Street, Kelowna, V1Y2A8<br />
250-763-5696 <br />
roysshoes@shaw.ca<br />
<a href="http://www.roysshoes.com/">http://www.roysshoes.com/</a><br />
<a href="http://www.soles4soulscanada.com/">http://www.soles4soulscanada.com/</a><br />
<br />
<br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
bruce@falkinsadvertising.com<br />
www.falkinsadvertising.comMarketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-84061183315112357632010-01-19T12:30:00.001-08:002010-11-23T10:38:33.798-08:00Promotional Products Kelowna - YouTube Video<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/lpBl07uVXEI?fs=1&hl=en_US&rel=0&color1=0x234900&color2=0x4e9e00"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/lpBl07uVXEI?fs=1&hl=en_US&rel=0&color1=0x234900&color2=0x4e9e00" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br />
<br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
bruce@falkinsadvertising.com<br />
www.falkinsadvertising.comMarketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com1tag:blogger.com,1999:blog-6714485381249887292.post-28820974607815416402009-11-25T13:34:00.000-08:002009-11-25T13:52:56.230-08:00How do we create a Client Base?Management guru Peter Drucker once observed that “the purpose of a business is to create a customer.” Did you notice that he didn’t say the purpose is to create a sale, or close a deal, he said “create a customer”.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIKrO-w0XjKakVY8aez3Go-7hszIGOZ1gg5IE47l0PWlv_fMB6iaD17YJ6N3IjM-xvXssObebxWoqb0RftkVOnzQHZaZ6kqoH_XRVliQ8M_5zgUdqhtVjPqIrlScfrZnmbtDVJ4DkWI42P/s1600/creating+clients+kelowna+Falkins.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIKrO-w0XjKakVY8aez3Go-7hszIGOZ1gg5IE47l0PWlv_fMB6iaD17YJ6N3IjM-xvXssObebxWoqb0RftkVOnzQHZaZ6kqoH_XRVliQ8M_5zgUdqhtVjPqIrlScfrZnmbtDVJ4DkWI42P/s320/creating+clients+kelowna+Falkins.jpg" yr="true" /></a><br />
</div>I think, he is saying that a sale is a one off, but a customer (or client) is someone who will by or deal with us over and over again. When we create clients, rather than just sales, our whole approach changes. Everything we say should build value, customer satisfaction and customer service after the sale will become paramount, and the entire experience becomes so much more memorable for the clients we create.<br />
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How much time do you spend creating new clients? Most business people will say “not enough”. Yet creating new clients is what we live on.<br />
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What type of client do you create? Are you creating big money, high margin clients who understand the value you provide? Or are you creating poor quality, rush job clients who want cheap, cheap, cheap? These questions will help you determine success or failure. <br />
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Good clients help you build a successful business!<br />
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We work with large to mid size business throughout the Okanagan Valley specifically those clients who want to market effectively, increase brand awareness and promote their business.<br />
<br />
What our clients have found is that by utilizing Promotional Products we can increase brand awareness in a very cost effective way.<br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-25140066000377348162009-11-25T13:17:00.000-08:002009-11-25T13:59:36.911-08:00Corporate gift giving In Kelowna and the OkanaganAre you planning on giving customers or staff a thank-you gift? Are you asking these questions, “what should we get, how much should we spend and what do we give”? When done correctly you are showing your clients that you really value their business, also as a staff gift they are a wonderful moral booster.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBmbfws42b52Jb6dg68t9YoqZz9OzsUvoPghneFim0xbkqhMc-pDB8LR_pVYDQDzunDI4cXS-K9B8XEBIpMeOsZNGmPhFf5lLar1cewjIjv8vSOfePo0tRx3k9K2vep6q0pxTs7AZGtDUY/s1600/corporate-gifts+in+Kelowna+Falkins.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBmbfws42b52Jb6dg68t9YoqZz9OzsUvoPghneFim0xbkqhMc-pDB8LR_pVYDQDzunDI4cXS-K9B8XEBIpMeOsZNGmPhFf5lLar1cewjIjv8vSOfePo0tRx3k9K2vep6q0pxTs7AZGtDUY/s320/corporate-gifts+in+Kelowna+Falkins.jpg" yr="true" /></a><br />
</div>It is common to see corporate gifts handed out around Christmas or special occasions, but this doesn’t have to be the only time you give corporate gifts. Giving clients a gift as thanks for their loyalty and continued support is always appreciated. Also, you can create an employee incentive program to help increase sale.<br />
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You should also decide who gets what gift. Customers should not necessarily receive the same gift as you would give to an employee. If you are giving clothing try to give at least a different colour or style to differentiate the two. It’s also a bad idea to give too personal a gift as you may offend someone.<br />
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Be careful as to what you purchase, don’t make it too expensive or trendy because are you going to have to top it next year!<br />
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It’s also a good idea not to wait until the last minute, you can get into so much trouble if items are out of stock or out of a colour or size, remember most items take two to three weeks so its best to try to avoid last minute decisions. Planning ahead will give you peace of mind and your corporate gift will be appreciated by everyone.<br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com1tag:blogger.com,1999:blog-6714485381249887292.post-53867015450096740872009-11-25T08:59:00.000-08:002009-11-25T14:41:57.103-08:00Promo Antibacterial Products, Promotional Hand Sanitizers, Custom Sanitizer<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcsFqxpBiSHop5aOt1Z09QmnQ1Scwu-Rp78IUGvQLcUWo4QLLeVWCY4yyqKs2XoxIkrM6UPdsWIsnGgr03S7Cx-7ePIROEM5qhMPnhi1t-kXbiKUkNkO8z2DF2D8iMNbAKWhxZkfgcBj4r/s1600/Promotioal+Hand+Sanitizers.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcsFqxpBiSHop5aOt1Z09QmnQ1Scwu-Rp78IUGvQLcUWo4QLLeVWCY4yyqKs2XoxIkrM6UPdsWIsnGgr03S7Cx-7ePIROEM5qhMPnhi1t-kXbiKUkNkO8z2DF2D8iMNbAKWhxZkfgcBj4r/s200/Promotioal+Hand+Sanitizers.jpg" yr="true" /></a><br />
</div>Today I got my H1N1 shot and I started to think about getting the word out about Promotional Hand Sanitizers. Like everyone else these days we are concerned with transfer of germs and the H1N1 virus, it seems this is on the news every night.<br />
<br />
When you want to ensure a happy and healthy environment for everyone around you, why not consider using a promotional antibacterial product. Every day we come in to contact with harmful germs. When you give out a promotional hand sanitizer you help promote a healthy lifestyle. I think that everyone who receives these great healthcare promotional items will be impressed with your thoughtfulness. They will also give this to other people as well, which will help spread your name and logo around the community. <br />
<br />
Why not use hand sanitizer as part of your next Promotional Campaign? We can put your logo and advertising message on the bottle, but even more important, you are presenting a gift that will be appreciated by the recipient. Hand sanitizers come in 1oz. and 2oz. bottles as well as spray containers and start at about $2.00 per item.<br />
<br />
Hand sanitizers meet a current need and you can offer an answer to this need with a very worthwhile gift. I feel that this Promotional Product has a high perceived value and is something that will be appreciated and will be used regularly. <br />
<br />
During this H1N1 season, handing out a logoed hand sanitizer will show that your company is; current and caring, up to date and in the know and able to meet the needs of its clients and employees.<br />
<br />
This is probably one of the best ways to “Brand” your business and stay topical with what is going on in the world.<br />
<br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-83395724904422086602009-11-19T13:07:00.000-08:002010-11-23T10:40:16.005-08:00Ladies Wearable Promotional Products Kelowna<object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/iHu4HWB9IxY&hl=en_US&fs=1&color1=0x234900&color2=0x4e9e00&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/iHu4HWB9IxY&hl=en_US&fs=1&color1=0x234900&color2=0x4e9e00&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-7249698877691198712009-11-18T13:05:00.000-08:002009-11-18T13:14:38.220-08:00Fridge Magnets As a Promotional Product in Kelowna<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0t4YRuSeZUiW5hf3hVY0xVw7WOs0g44fKX2R7GB12hewhZzaD1o9pq6grH7GmAiS3rSgOgkzZrlPJGGYfpqWWb9DayNEDmzL9tQwb7cptJuWdZljRJb2FnIT2_JHc-ui0Hj3RUuAdjHDZ/s1600/fridge-magnets+Kelowna.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0t4YRuSeZUiW5hf3hVY0xVw7WOs0g44fKX2R7GB12hewhZzaD1o9pq6grH7GmAiS3rSgOgkzZrlPJGGYfpqWWb9DayNEDmzL9tQwb7cptJuWdZljRJb2FnIT2_JHc-ui0Hj3RUuAdjHDZ/s320/fridge-magnets+Kelowna.jpg" yr="true" /></a><br />
</div>Ramblings from the desk of Bruce Falkins<br />
<br />
The other day I was asked a question about Fridge magnets, Are they still a good Promotional tool? My answer was an unequivocal yes.<br />
<br />
You probably would be hard pressed to go in to someone’s house and not find a fridge magnet holding up a grocery list or a Childs artwork or homework; also you can find them in offices on filing cabinets holding up lists or notices of meetings. The simple fridge magnet is probably one of the most effective Promotional Products under $1.00 out there. This product is one of the few legal subliminal types of advertising. Studies have shown that the average household refrigerator is opened at least 30 times a day, so your message and Brand are being seen constantly.<br />
<br />
Besides being a very visible form of advertising the humble fridge magnet is considered a useful tool to hold up important notices, homework grocery lists etc. You can also find magnets with notepads attached to them which are useful for all sorts of project lists.<br />
<br />
Besides being cost effective fridge magnets being small can be easily mailed to your clients or used as a very effective handout at trade shows.<br />
<br />
So remember the humble fridge magnet, they are an excellent marketing tool that can help you “Brand your Business”, increase sales and grow your business.<br />
<br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-67339079277164035182009-11-11T13:39:00.000-08:002009-11-11T13:45:25.740-08:00Ramblings from the desk of Bruce Falkins - Promotional ProductsRamblings from the desk of Bruce Falkins<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicOQIfOlE8zspc43Dst0WA94ba8Ths1RjStWUAdccPlK30ypV1xmIUVmAwcR9ledQR-4SP2FxuzPnc7cqW_jgCXfALdQpT2OC08KphvOe0RFKAOjXVsLwNScu25N5YExxLbWN_t668dK4R/s1600-h/promo-products.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" sr="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicOQIfOlE8zspc43Dst0WA94ba8Ths1RjStWUAdccPlK30ypV1xmIUVmAwcR9ledQR-4SP2FxuzPnc7cqW_jgCXfALdQpT2OC08KphvOe0RFKAOjXVsLwNScu25N5YExxLbWN_t668dK4R/s320/promo-products.jpg" /></a><br />
</div>My wife Donna and I recently traveled to Calgary to visit our daughter and son-in-law (who by the way are expecting their first child and our first grandchild).<br />
<br />
While making this trip (which we have done many, many times before), we started talking about our business and where it has taken us over the last twelve years, which led to all of the new friends we have got to know as a direct result of doing business with each other.<br />
<br />
One of the neat things about the Promotional Products business is that almost everyone can become a client. This business of ours allows us to talk to pretty well every kind of business, there is no type of business that can’t use a Promotional Product to help them “Brand” their business.<br />
<br />
One humorous aside; when we started Falkins Advertising 12 years ago my mother-in-law made a comment that she couldn’t understand anything about this business and that no-one would use a promotional item. <br />
<br />
However her house was full of promotional products that businesses she deals with gave her. She had a refrigerator full of various magnets, promotional pens all over the place as well as numerous other items, and she used all of them!<br />
<br />
Anyway, enough for now, “Remember, Promotional Products do help you Brand YOUR Business”.<br />
<br />
Have a great week,<br />
<br />
Bruce<br />
<br />
Falkins Advertising Specialties <br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-2168958653156313012009-11-02T13:55:00.000-08:002010-11-23T10:41:49.018-08:00Rotary Minute: How did you get started with Rotary Kelowna Sunrise?<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/g_ab6RPXqyQ&hl=en_US&fs=1&color1=0x234900&color2=0x4e9e00&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/g_ab6RPXqyQ&hl=en_US&fs=1&color1=0x234900&color2=0x4e9e00&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
bruce@falkinsadvertising.com<br />
www.falkinsadvertising.comMarketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-79433919052546900612009-10-26T02:43:00.000-07:002009-10-26T12:06:58.599-07:00Promotional Products do help you Brand YOUR BusinessRamblings from the desk of Bruce Falkins<br />
<br />
Donna and I recently traveled to Calgary to visit our daughter and son-in-law (who by the way are expecting their first child and our first grandchild).<br />
<br />
While making this trip (which we have done many, many times before), we started talking about our business and where it has taken us over the last twelve years, which led to all of the new friends we have got to know as a direct result of doing business with each other.<br />
<br />
One of the neat things about the Promotional Products business is that almost everyone can become a client. This business of ours allows us to talk to pretty well every kind of business, there is no type of business that can’t use a Promotional Product to help them “Brand” their business.<br />
<br />
One humorous aside; when we started Falkins Advertising 12 years ago my mother-in-law made a comment that she couldn’t understand anything about this business and that no-one would use a promotional item. However her house was full of promotional products that businesses she deals with gave her. <br />
<br />
She had a refrigerator full of various magnets, promotional pens all over the place as well as numerous other items, and she used all of them!<br />
<br />
Anyway, enough for now, “Remember, Promotional Products do help you Brand YOUR Business”.<br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-26783599480213670342009-09-30T14:40:00.000-07:002010-11-23T10:43:16.506-08:00Life=Risk * MotivationI found this to be inspirational !!!<br />
<br />
Bruce<br />
<br />
<object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/0yetHqWODp0&hl=en&fs=1&color1=0x2b405b&color2=0x6b8ab6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/0yetHqWODp0&hl=en&fs=1&color1=0x2b405b&color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-48411021569779041572009-09-25T14:12:00.000-07:002009-11-25T14:20:39.180-08:00Kelowna Woman’s Shelter Testimonial<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg1KNy2duv0cBXybDsi2mhFhOovkdjLWtSQqqeqguy8ZaUiymkYNinBoDJ8_WxyaR40WjbqLCR7ek7aiB5laHDbEFWeLxh3u7U7FvZmKaEkZy_WwCpbVo8UymyBMycfoe88cQfiG4E67G0/s1600/Kelowna+Womans+Shelter.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg1KNy2duv0cBXybDsi2mhFhOovkdjLWtSQqqeqguy8ZaUiymkYNinBoDJ8_WxyaR40WjbqLCR7ek7aiB5laHDbEFWeLxh3u7U7FvZmKaEkZy_WwCpbVo8UymyBMycfoe88cQfiG4E67G0/s320/Kelowna+Womans+Shelter.bmp" yr="true" /></a><br />
</div>When Bruce Falkins asked me for a letter of reference, I felt privileged. Bruce is a man I hold in high regard.<br />
<br />
As Finance Manager at the Kelowna Women’s Shelter, I am always searching for affordable, effective ways to inform our community of the impacts of family violence. As well, I want to let people know how our services can empower women to make positive changes. At our first meeting, Bruce readily understood our goals and our challenges. We developed an immediate friendship.<br />
<br />
Bruce is hard working and committed. His superior work ethic is evident whether he is researching a product that will assist our campaign or working on a project for which he has volunteered as a Rotarian, - never one to withdraw from a cause because it becomes too challenging or time consuming.<br />
<br />
Bruce is very clear about his values and demonstrates them in the decisions he makes. His family is his top priority and his love for them and his pride in their achievements are favourite topics of conversation. He is relentless and resourceful in finding time and energy to honour his commitments to the community. Bruce doesn’t just help others; his hands on approach to mentoring empowers them to learn to help themselves.<br />
<br />
Bruce’s optimism is contagious. His belief in the strength and resilience of the individual person and his concerns for our community are closely aligned with the vision of our society.<br />
<br />
Bruce has become our enthusiastic advocate, championing our requests for funding and support.<br />
<br />
I am happy to be available for further information.<br />
<br />
Sincerely,<br />
<br />
Mary Chamberlain /Finance Manager<br />
<a href="http://kws.shelternet.ca/">Kelowna Womans Shelter</a><br />
<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-73483001534115615112009-07-17T09:27:00.000-07:002009-07-17T09:33:58.910-07:00The Simple Business Card for Networking in Kelowna<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_CvjMhWgQlrZxZBZ2BjttLPirECzuo5tsh-5mgInTi93UfUw3MPa74qBTvHdf0sh-b8Gytsvmwc-5xpd1iHg7Few6IJyQ5EGIjemt5Jd84P1is4ZE1hHnF0mW-NbO1yt-Ac2jUOePGrnu/s1600-h/Simple+Business+Card+FloodLight.jpg"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 320px; FLOAT: left; HEIGHT: 213px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5359467995369545554" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_CvjMhWgQlrZxZBZ2BjttLPirECzuo5tsh-5mgInTi93UfUw3MPa74qBTvHdf0sh-b8Gytsvmwc-5xpd1iHg7Few6IJyQ5EGIjemt5Jd84P1is4ZE1hHnF0mW-NbO1yt-Ac2jUOePGrnu/s320/Simple+Business+Card+FloodLight.jpg" /></a><br /><div>For many years a pet peeve of mine is the fact that I run into many people who do not have business cards. This is the first step of promoting and branding you and your business,<br />Here is a great article by Donald Robichaud of <a href="http://floodlightconsulting.com/">Floodlight Consulting </a><br />Bruce Falkins<br /><br />In this technical age with instant communication, cell phones, email, the internet, Facebook, Twitter and the like, it seems that the more people are into technology the less attention they pay to the old standby – the simple business card.<br />In a recent business meeting I saw people struggling to find their business cards, or even worse, express that they had run out. With printing companies located all over the Okanagan and with online ordering, how can you run out?<br /><br />The business card is exchanged at the end of every introduction. It is your introduction to the world of doing business. How many people do you meet daily who can use your services? At every chance you get you should have a business card ready to hand out to potential clients. Networking with your business cards is the best way to add value to your marketing efforts and to stay top of mind with both clients and business associates.<br /><br />A business card can help a person be recognized and promote the services one provides. Whether you are a one-man operation or a member of a large company, it has a few basic features such as your name, the company name and logo, and contact information including a telephone number, fax number (if relevant), web site and email address.<br /><br />To make you and your company more memorable, you might include key words or a tag line that sums up your key value proposition. And when you order your cards, order in bulk. It will save time and money. There are three simple rules to networking with business cards for success:<br /><br />Be Prepared - Never leave home or the office without your business cards. Keep a stack of cards at home, your office and in the car. For men, the breast pocket of your suit jacket, your shirt pocket or the right or left back pocket of your trousers. For ladies, a card holder may be preferable which is easily accessible from your handbag.<br /><br />Be Alert - You will never know when an occasion to hand out cards to important people may arise. The person standing in line at the checkout or in the elevator might be your next biggest supporter and client. A simple networking event or your usual Saturday trip to the hockey rink may lead to doing business.<br /><br />Be Remembered - You spend time marketing yourself and your company so that you look presentable to your clients. You should also do the same with your business cards. They have to look good and be worth keeping since this card will represent you whenever you are not around.<br />So never leave home or the office without your business cards. If your business card is simple and attractive, those who see it will immediately get your message and you will “Build Your Business”<br />-<br />Donald Robichaud<br />President FloodLight Consulting<br />250-768-9415<br /><a href="http://www.floodlightconsulting.com/">http://www.floodlightconsulting.com/</a></div><div><a href="http://donaldrobichaud.blogspot.com/">http://donaldrobichaud.blogspot.com/</a><br /></div>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-23656965494670025072009-06-22T18:16:00.000-07:002009-06-23T13:08:53.930-07:00PROMOTIONAL PRODUCTS - What are they? When is the right time to use them?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic3nD-Oy8kYWFMRyEi2icXg-ut3kuHborq99Wea2hXKU8uNYOijmNdDtw1VZR69J7KksIWMXWTbCuiznZUOAcMTIC0QmRMUCjikXL6Dp3p7Iw7TfK7t_fEmT2OBStUrqlQvGlW-MiGcsYH/s1600-h/promotional+products+kelowna+2009.jpg"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 320px; FLOAT: left; HEIGHT: 260px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5350328280790052226" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic3nD-Oy8kYWFMRyEi2icXg-ut3kuHborq99Wea2hXKU8uNYOijmNdDtw1VZR69J7KksIWMXWTbCuiznZUOAcMTIC0QmRMUCjikXL6Dp3p7Iw7TfK7t_fEmT2OBStUrqlQvGlW-MiGcsYH/s320/promotional+products+kelowna+2009.jpg" /></a><br /><div>The greatest value of Promotional Products comes from their ability to get an effective, targeted marketing message in front of the prospects and clients you have to reach, without the wastes high costs associated with other media.<br /><br />The definition of “Promotional Products”, is any useful item showing off your company logo, name or advertising message, however the best promotional products don’t just brand, they generate actual, measurable results.<br /><br />WHAT IS A SUCCESFUL PROMOTION?<br /><br />• An audience-appropriate product. – The most compelling marketing message in the world is lost on the recipient if the promotional item is not appropriate to your target audience.<br /><br />• An effective message. – Very often, a promotional product shows only a company name or logo without any strong benefit statement, advantage or call to action. It usually costs no more to add these things to the imprint, but it can have a dramatic effect on the entire campaign.<br /><br />• Targeted, Qualified recipients. – Very few companies can afford to market to everyone, so each promotion should be geared towards your target audience.<br /><br />• Timing is everything. – A perfect marketing message delivered either too soon or too late does not produce positive results. I.e.: Calendars!<br /><br />When you imprint an audience-appropriate product with an effective marketing message and deliver it to motivated recipient at the proper time, you dramatically increase your likelihood of success. Falkins Advertising helps our clients to master the four factors of a successful promotion!<br /><br />WHAT ARE THE MOST POPULAR PROMTIONAL PRODUCTS?<br /><br />There are over 650,000 items available providing a wealth of choices to fit any target audience and message.<br /><br />According to the PPAI (Promotional Products Association International) the top 10 promotional product categories in North America are;<br /><br />1. Wearables 29.3%<br />2. Writing Instruments 10.6%<br />3. Desk/office. Business accessories 7.6%<br />4. Calendars 7%<br />5. Bags 5.9%<br />6. Glassware/ceramics 5.5%<br />7. Recognition awards, watches/clocks etc. 4%<br />8. Magnets/buttons/badges/stickers 3.5%<br />9. Automotive accessories 3.5%<br />10. Sporting goods/leisure products 3.3%<br /><br />If you would like to enhance your image and achieve a stronger bottom line through the use of promotional products please contact Bruce at;<br /><br />Falkins Advertising Specialties<br />"Promotional Products to Brand YOUR Business"<br />Tel: 250-317-4333<br />FAX: 250-448-5730<br /><a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a></div><div><a href="http://www.falkinsadvertising.com/">www.falkinsadvertising.com</a></div><div> </div>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-33572538630448200132009-06-02T09:26:00.000-07:002009-10-26T02:01:30.825-07:00Promotional Pens Kelowna<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEid0C0mh8_YFRWon82l64CubKaSVRK183yvhHFhA2HQCsonwAESsAfxWRIjiKYiHhOVKzIm5UDzHEMSF9eTXWmS-ADXgSgkArVDlgpUGG-YSKd1IjJqETnf7v4y3ySvSJMgElW2NLhgylhx/s1600-h/Promotional+Pens+Kelowna.jpg"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 210px; FLOAT: left; HEIGHT: 320px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5342770513365093426" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEid0C0mh8_YFRWon82l64CubKaSVRK183yvhHFhA2HQCsonwAESsAfxWRIjiKYiHhOVKzIm5UDzHEMSF9eTXWmS-ADXgSgkArVDlgpUGG-YSKd1IjJqETnf7v4y3ySvSJMgElW2NLhgylhx/s320/Promotional+Pens+Kelowna.jpg" /></a><br />
<div>Writing instruments continue to be the number 2 Promotional item in North America, they come second only to Wearable’s.<br />
<br />
The goals of your business should be kept in mind, there are thousands of different pens available so it’s important to differentiate between plastic and metal pens, stick pens and click style pens, there are so many options. The appearance of your pen needs to compliment your business and style, this is not to say that a less expensive pen is not desirable you just need to decide on its function and work from there.<br />
<br />
The use of Promotional Pens now exceeds $2 billion. Promotional clothing is still ahead of pens, however consider how many pens with other businesses names do you find in your brief cases, desk drawers, your purse, or your home. Where did you get these pens? There’s a good chance somebody else owned them first and with the daily exchange of a pen you ended up with it.<br />
<br />
Some people have suggested with the computer age pens may become obsolete and yet they remain a necessity in our world. Pens are needed at home, in the office, in restaurants, law firms and Doctor’s offices. Pens remain one of the most universal of Promotional Products!<br />
<br />
Promotional pens are very reasonable especially as they travel between so many hands; the cost per impression is very low. Prices of pens vary from as low as $0.50 each to over $1000.00 each, but it doesn’t matter what your budget is, there is a promotional pen you can put your name on.<br />
<br />
The most important thing is to display your company name and or logo proudly along with telephone or web information. I always recommend to my clients less is more when it comes to decorating your pen.<br />
<br />
Why not try Promotional Pens for your next advertising campaign?<br />
<br />
Give us a call!!!<br />
<br />
-<br />
Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a><br />
<a href="http://www.falkinsadvertising.com/">http://www.falkinsadvertising.com/</a></div>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-48850469566628747082009-06-02T09:12:00.000-07:002009-10-24T14:18:20.915-07:00Beating the Credit Crunch with Promotional Products in Kelowna<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpxmCryQDJ4LxbQxfU4JUt3op46YT4-iIw9hZn289RlpJ4DHh4OZKBl13k1lAGp6vJPTPSt03ch0M6O8LEDjN_dHJlvmgQ8TxplSs4YcMovvBGk0vMpipI31EBruEi3oyuV7tfvIoAd0Xf/s1600-h/promotional_items.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5342766175670734530" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpxmCryQDJ4LxbQxfU4JUt3op46YT4-iIw9hZn289RlpJ4DHh4OZKBl13k1lAGp6vJPTPSt03ch0M6O8LEDjN_dHJlvmgQ8TxplSs4YcMovvBGk0vMpipI31EBruEi3oyuV7tfvIoAd0Xf/s400/promotional_items.jpg" style="cursor: hand; float: left; height: 284px; margin: 0px 10px 10px 0px; width: 350px;" /></a><br />
In times of the recession within the UK business is expected to struggle over the next few months to a year. Businesses whether forced to or not begin to look at ways in which they can cut their budgets and this on more occasions that not can mean cutting the spending on company marketing.<br />
<br />
However cutting down marketing efforts does not help a company in the long run. After all people still need to know about your brand and this is especially important for new business. Alas cutting down marketing spending does not offer a simple solution but rather complicates things further down the line. Businesses should therefore be thinking about ways in which they can maximise their marketing efforts, get their brand out there and to do this with a minimum amount of spending but to a great degree of success and ROI and promotional products offer this.<br />
<br />
<a href="http://www.leighmans.com/">Promotional products</a> refer to merchandise that are used in marketing and communication program of a business. Promotional products, also known as corporate gifts or promotional gifts, are simple artefacts that contain your company brand logo. The beauty of promotional products is that there are so many to choose from all depending on your company’s budget and they come with no-strings attached.<br />
<br />
When thinking of promotional products people commonly think of promotional pens and promotional mugs. However there are so much more that can really add something to your company. You can have promotional games such as Rubix Cubes to other toys and games. You can get promotional USBs, computer mice and mice mats. These are all very useful pieces of equipment to have and all contain you company’s brand that people will use on a daily basis.<br />
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The perception that promotional gifts can give to your company are also one of the things that makes promotional gifts so worthwhile. If you are an IT company and you give away free promotional USBs to customers and prospective customers it shows that your company understands new technology and people’s needs as well as having a product that is very much a part of the industry you operate in.<br />
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Promotional gifts can also make your company appear fun, zany and wacky which, in the internet age, is a good way of getting noticed. Giving away promotional sweets, games, stress toys or golf balls for example is a welcome surprise and does not give your company too much of a cold corporate perception. This is a common strategy which big corporations are using now and if you go to any big exhibition you will see well known companies such as EBay, Microsoft and Google using it.<br />
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Another positive aspect of promotional products is the cost. Promotional products are very cost effective and you can pay for what you need as you buy them in batches. On top of this there are so many varieties of the same product that range in price. For example you can get luxury metallic promotional pens or a cheaper plastic alternative all of which can be purchased in different batch sizes. So for small businesses it may be a batch of 100 and for bigger businesses a batch of 10,000 and so on-it is really up to you.<br />
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Overall promotional gifts show that there is hope in this economic climate to still advertise and market your brand and that cutting the budget altogether is not the only option. There are other ways in getting your brand noticed and heard and promotional products offer a great solution to this.<br />
<strong>About the Author:</strong><br />
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David Woods has worked in branding and marketing communications for a variety of businesses over the past 20 years and has much experience in using <a href="http://www.leighmans.com/">corporate gifts</a> for various budgets. More information can be found at <a href="http://www.leighmans.com/" target="_blank">http://www.leighmans.com/</a><br />
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Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/gifts-articles/beating-the-credit-crunch-with-promotional-products-827155.html" title="Beating the Credit Crunch with Promotional Products">Beating the Credit Crunch with Promotional Products</a><br />
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Author: <a href="http://www.articlesbase.com/authors/search-rankpros/43161.htm" title="search rankpros">search rankpros</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-11811001745178797832009-05-11T18:11:00.001-07:002009-09-11T03:31:23.304-07:00Kelowna Promotional Products<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJo-_uGd3t0CdCv3XLxpxg8Q2ix12VApdrsYtIiX8M3-sdYtkfSRdUBwcJ8_nQgHK1BTNyDaslBh65it3A2DVgDBQQhrleD5Js12WuNUXU_Wani5pzybhXEcW4ATBVd9HPmkLY29jWFzhr/s1600-h/Falkins+Logo+2009.jpg"><img style="MARGIN: 0px 10px 10px 0px; WIDTH: 200px; FLOAT: left; HEIGHT: 192px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5333480288751932482" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJo-_uGd3t0CdCv3XLxpxg8Q2ix12VApdrsYtIiX8M3-sdYtkfSRdUBwcJ8_nQgHK1BTNyDaslBh65it3A2DVgDBQQhrleD5Js12WuNUXU_Wani5pzybhXEcW4ATBVd9HPmkLY29jWFzhr/s200/Falkins+Logo+2009.jpg" /></a><br />
<div><div><div>At <a href="http://www.falkinsadvertising.com/"><strong>Falkins Advertising Specialties</strong> </a>we offer the highest quality promotional products in Kelowna BC with the best selection and the most reliable deliver for those clients who want to market effectively, increase brand awareness, and promote their business. </div><div><br />
At <a href="http://www.falkinsadvertising.com/">Falkins Advertising Specialties </a>our specialty is in Corporate Apparel Wear, Beverage Containers, Bags, Business Gifts, Writing Instruments, Tools and Knives.</div><div></div><div></div><div></div><div>We also carry promotional items, advertising specialties, logo items, corporate gifts, promotional gifts, tradeshow giveaways, corporate apparel, logo merchandise, imprinted merchandise , embroidery,<br />
screen printing, imprinted products, hats caps,tshirts, clothing, shirts personalized pens, tradeshow items, premiums and promotional products for the Kelowna market.<br />
</div><div></div><div></div><div></div><div></div><div>-</div><div>Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business" </div><div>Kelowna, BC<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a></div></div></div>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-58294420828535305412009-05-11T16:57:00.000-07:002009-06-23T13:53:38.260-07:00Kelowna Writing Instruments<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1fQXt2BDB4twFJRys59Vjb8rjR-QZpjTnvDdxx7nbY8A2bI6eH9mvikvSebFuJN2uZqNS6G2IQaxc4ypqcCJ6X0qAVKbF4xOlfTwQGGp2YBBeM4pZ6ZLLOZUZ9gRwFdKQ_efLGZ2WN6dX/s1600-h/Picture6.jpg"><img style="MARGIN: 0pt 10px 10px 0pt; WIDTH: 133px; FLOAT: left; HEIGHT: 200px; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5334720815491600258" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1fQXt2BDB4twFJRys59Vjb8rjR-QZpjTnvDdxx7nbY8A2bI6eH9mvikvSebFuJN2uZqNS6G2IQaxc4ypqcCJ6X0qAVKbF4xOlfTwQGGp2YBBeM4pZ6ZLLOZUZ9gRwFdKQ_efLGZ2WN6dX/s200/Picture6.jpg" /></a>Writing instruments are the number 2 Promotional item in North America, second only to wearable's.<br /><br />For this reason a pen can be a very important part of your advertising campaign.<br /><br />A Promotional Pen with your Company name and Logo can cost anywhere from $0.50 each to over $1,000.00 each but whatever pen you choose your contact information stays in your clients or prospects hands longer than any other form of advertising.<br /><br /><br /><a href="http://www.spectorandco.ca/intro/ca/en/">Click here to visit our full selection</a>.<br /><br /><a href="http://www.alduspen.com/">Click here to see our full selection of Hotel Pens<br /><br /></a><br />Falkins Advertising Specialties<br />"Promotional Products to Brand YOUR Business"<br />Tel: 250-317-4333<br />FAX: 250-448-5730<br /><a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-60123130865318477212009-05-11T16:55:00.000-07:002009-09-28T19:38:17.823-07:00Kelowna Business Gifts<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGFI7cZRBQnCpfTBmj7XcOhOX1JtHli506rJ8M8KzfJKeFc6uYPBh0t7xOJxO27djZAm6-vvEkfvon9o_BhrcQg8e2KyuCy1yNWdRPeIVcdlE80Zs9AP2HWHkGyFlCOkbG36yWwq44bCWq/s1600-h/Picture5.jpg"><img style="MARGIN: 0pt 10px 10px 0pt; WIDTH: 200px; FLOAT: left; HEIGHT: 136px; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5334719592179775074" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGFI7cZRBQnCpfTBmj7XcOhOX1JtHli506rJ8M8KzfJKeFc6uYPBh0t7xOJxO27djZAm6-vvEkfvon9o_BhrcQg8e2KyuCy1yNWdRPeIVcdlE80Zs9AP2HWHkGyFlCOkbG36yWwq44bCWq/s200/Picture5.jpg" /></a>Promotional gifts enhance business performance. Promotional gifts help you get a foothold in the market by building an identity for your brand with constant exposure to your markets. These gifts help you stay current with your existing client base as well as entice new clients.<br />
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Business gifts are available in a wide range of products to let you tailor your campaign to your business<br />
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At <a href="http://www.falkinsadvertising.com/">Falkins Advertising Specialties </a> in Kelowna we specialize in Business presentation, Computer accessories, Convention desktop, Convention Travel, Digital and Audio, Flash Drives, Frames, Clocks, Awards, key fobs, Pens, Portfolios, Portfolio Folders – Leather portfolios, Jotters, note books, Portfolios, Writing instruments – pens, Fine crystal products , corporate awards<br />
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<a href="http://www.falkinsadvertising.com/">Falkins Advertising Specialties </a><br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-33895702088115543672009-05-11T16:53:00.000-07:002009-05-26T12:23:16.331-07:00Tools and Knives Kelowna<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZe5uBje-3C_JVPehxqckgzfKPBDoFhgHjTFMp34ftJ_66Kik82lQRwHkBKR8q4vVYfLxrN1H7yYyQxFWHPjFusm1Yl6qeDmzvmSYnmtoJXAeHmZqkyYFYYMxlkUWsCdSeBeXwlQFxP6Mg/s1600-h/Picture4.jpg"><img style="MARGIN: 0pt 10px 10px 0pt; WIDTH: 191px; FLOAT: left; HEIGHT: 200px; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5334718956903292866" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZe5uBje-3C_JVPehxqckgzfKPBDoFhgHjTFMp34ftJ_66Kik82lQRwHkBKR8q4vVYfLxrN1H7yYyQxFWHPjFusm1Yl6qeDmzvmSYnmtoJXAeHmZqkyYFYYMxlkUWsCdSeBeXwlQFxP6Mg/s200/Picture4.jpg" /></a>Be top of your clients’ minds by being at the tip of their fingers! We offer 62 functional and durable products for do-it-yourself home improvement that will satisfy any professional or recreational handyperson’s preference.<br /><br />Our variety of tool sets, drills, measuring tapes, multi tools, emergency tools and knives deliver on performance!<br /><br />At <a href="http://www.falkinsadvertising.com/">Falkins Advertsing Speacialties </a>we specialize in Drill sets, Knives, Cutters, measuring tools, multi tools, Tool sets bags and more<br /><br /><br /><a href="http://www.falkinsadvertising.com/">Falkins Advertising Specialties </a><br />"Promotional Products to Brand YOUR Business"<br />Tel: 250-317-4333<br />FAX: 250-448-5730<br /><a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-47283329997018174552009-05-11T16:50:00.000-07:002009-05-26T12:15:11.326-07:00Bags Kelowna - Backpacks to Briefcases<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA4HX3EkuQaopMdOQu_kmCuwDOYzYMd_x7ONcwdkVfdIYpg_PUoRjDyu90FFAt1gPM1_m7wU_iX4afiEiei8aAb2KIRLYTFDY0nEGTBzMEkNEbzmMQ1ohHo2zDL0GAhxulMwwAEwSWEesd/s1600-h/Picture3.jpg"><img style="MARGIN: 0pt 10px 10px 0pt; WIDTH: 191px; FLOAT: left; HEIGHT: 200px; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5334718330270638194" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA4HX3EkuQaopMdOQu_kmCuwDOYzYMd_x7ONcwdkVfdIYpg_PUoRjDyu90FFAt1gPM1_m7wU_iX4afiEiei8aAb2KIRLYTFDY0nEGTBzMEkNEbzmMQ1ohHo2zDL0GAhxulMwwAEwSWEesd/s200/Picture3.jpg" /></a>-Everyday Bags carry your daily necessities in Kelowna, and since every day, you need a variety for every occasion!<br /><br />-Falkins Advertising Specialties presents 117 bags to suit your everyday life, whether you’re traveling around the world or to the club.<br /><br />-From backpacks to briefcase, tote to duffle or cooler to event roller, enjoy superior construction, the highest quality denier nylon or polyester and lots of value-added extras.<br /><br />-Decorate with our exclusive GeoPanel or PermaPatch to make sure your message is carried all around town!<br /><br />-We specialize in Tote bags , luggage tags , luggage, Backpacks, Business briefs, Business travel, cinch packs, Computer briefs, Cooler briefs, Duffels, and more.<br /><br /><a href="http://www.starline.com/default.aspx?pg=category&cid=24&scid=&pgn=1&sortby=&sort=ASC">Click here to visit our full selection.</a><br /><br />Falkins Advertising Specialties<br />"Promotional Products to Brand YOUR Business"<br />Tel: 250-317-4333<br />FAX: 250-448-5730<br /><a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0tag:blogger.com,1999:blog-6714485381249887292.post-90450638727045439072009-05-11T16:47:00.000-07:002009-09-28T19:36:21.979-07:00Drinkware Beverage Containers Kelowna<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_aVEurVcs7wfBbwvhe_gDuiCDpf0l1nq0CkZrzZKYcqlu4ioKaAoouL339j0xDr2PWzlymAPEXx5YyYOzblJ7g0fAFRYyopzminddTm4bz_DHYvge0TTxKEPDEBLUKTLqhA6PPGli8ewO/s1600-h/Picture2.jpg"><img style="MARGIN: 0pt 10px 10px 0pt; WIDTH: 168px; FLOAT: left; HEIGHT: 200px; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5334717852357490434" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_aVEurVcs7wfBbwvhe_gDuiCDpf0l1nq0CkZrzZKYcqlu4ioKaAoouL339j0xDr2PWzlymAPEXx5YyYOzblJ7g0fAFRYyopzminddTm4bz_DHYvge0TTxKEPDEBLUKTLqhA6PPGli8ewO/s200/Picture2.jpg" /></a>-Three quarters of our body is composed of fluids with a daily average requirement of 2 ½ quarts. Everyone is drinking something, somewhere – at home, at the office, on the run! Choose your favourite <span style="FONT-WEIGHT: bold">Falkins Advertizing Specialties</span> travel mug, water bottle or thermos bottle from 91 fashionable designs.<br />
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-Our 56 patented travel mugs come in popular Stainless Steel, Black Chrome, Corporate Color Plastics and Simulated Leather.<br />
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-Quench your promotional thirst with these gifts for everyday living.<br />
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-We specialize in - Coffee Mugs , Water Bottles, Coasters, Glassware, Sport Bottles, Travel Mugs, Vacuum Bottles, Barware, Gifts sets Thermos Bottles and much more<br />
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Click here to visit our full selection.<br />
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Falkins Advertising Specialties<br />
"Promotional Products to Brand YOUR Business"<br />
Tel: 250-317-4333<br />
FAX: 250-448-5730<br />
<a href="mailto:bruce@falkinsadvertising.com">bruce@falkinsadvertising.com</a>Marketing Promotional Products Kelownahttp://www.blogger.com/profile/06420152332045897973noreply@blogger.com0